☀ PRESS. PEEL. PLAY.

Sun protection kids actually want to wear.

Sunny Faces turns sunscreen into play with pre-dosed character transfer patches. Press it on. Peel it back. Reveal a face they’ll be excited to show off.

Designed for families. Final SPF, water-resistance and skin-sensitivity claims will match completed testing and approved labeling.

Sunny Faces packaging concept
PRESS.
PEEL.
PLAY!
How it works

Simple for parents. Magical for kids.

Sunny Faces turns application into a three-step reveal.

1

Press

Place the pre-dosed character patch on clean, dry skin and press gently.

2

Peel

Lift away the backing to transfer the sunscreen design to the face.

3

Play

Reveal the character and head outside for the day’s adventure.

Sunny Faces Press Peel Play packaging
Why kids lean in

A sunscreen ritual that feels like a transformation.

No costume. No face-paint session. Just a playful way to make the sunscreen moment feel like part of the fun.

Less fuss. More participation.

Designed to make face application more consistent and easier to repeat.

Characters they choose.

Tigers, pandas, butterflies, sharks and more turn protection into imagination.

Built around real family moments.

Created for beach days, pool days, camps and everyday outdoor adventures.

Pick a face. Make it yours.

Tiger today. Butterfly tomorrow.

Let kids choose the character. That choice is part of the ritual—and part of what makes Sunny Faces feel like play.

More characters. More ways to play.

Get launch access
Sunny Faces character designs including tiger, panda, shark, unicorn, leopard, butterfly, crocodile and fox
Made for real play

Beach bags, pool days and backyard adventures.

Sunny Faces is being built around the moments parents already use sunscreen—while giving kids something to look forward to.

Beach & pool daysCamp & travelEveryday outdoor play
Kids playing by the pool and building a sandcastle while wearing Sunny Faces character designs

Final consumer SPF, water-resistance and skin-sensitivity claims will match completed product testing and approved labeling.

Good questions

Parents will ask. We should answer.

Here’s the simple version of what Sunny Faces is—and what it isn’t.

What is Sunny Faces?

Sunny Faces is a playful new way to apply sunscreen to little faces. Each pre-dosed patch transfers sunscreen in a fun character design — simply press, peel and play. It’s designed to make sun protection easier for parents and something kids can actually get excited about.

Is it face paint?

No. Sunny Faces may look like face paint, but the idea is sun protection first. The playful character design is part of the sunscreen application, turning an everyday routine into something that feels more like play.

What SPF will it be?

Sunny Faces is being developed to provide broad-spectrum SPF 50 protection. We’re completing the testing required to validate the final product claims, so the protection information on our launch product and packaging will reflect those final results.

Is it water resistant?

That’s the goal — Sunny Faces is being designed for real kid adventures, from the playground to the pool. We’re currently validating water resistance through product testing, and we’ll publish the tested wear time clearly when Sunny Faces launches.

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